Best for
The best email tool for small business (2026)
If you want marketing automation and a CRM-style setup at a fair price, here's the pick — plus a live comparison so you can sanity-check it against your own list size. Verified July 2026.
Our pick 
GetResponse No free plan
GetResponse bundles automation, landing pages and a light CRM at a fair price, which suits a small team running real campaigns. MailerLite is the cheaper pick if you mostly send broadcasts.
Runner-up: MailerLite. The value pick: clean, simple, and consistently among the cheapest. Compare GetResponse vs MailerLite →
Compare every option at your size
Best value At 5,000 subscribers, go with EmailOctopus — $24/mo billed annually
| Tool | Plan | Cost / month | Link | |
|---|---|---|---|---|
| 01 |  EmailOctopus Best value | Pro | $24/mo | Visit |
| 02 |  MailerLite | Growing Business | $35/mo | Visit |
| 03 |  Moosend | Pro | $38/mo | Visit |
| 04 | GetResponse | Starter | $44/mo | Visit |
| 05 |  Flodesk | Lite / Pro | $48/mo | Visit |
| 06 |  AWeber | Lite | $50/mo | Visit |
| 07 |  Kit (ConvertKit) | Creator | $74/mo | Visit |
| 08 |  Mailchimp | Essentials | $75/mo | Visit |
| 09 |  beehiiv | Scale | $78/mo | Visit |
| 10 |  ActiveCampaign | Starter / Plus | $79/mo | Visit |
| 11 |  Constant Contact | Lite | $86/mo | Visit |