Best for
The cheapest email marketing tool (2026)
If you want the lowest monthly bill and will trade a few features for it, here's the pick — plus a live comparison so you can sanity-check it against your own list size. Verified July 2026.
The outright cheapest paid tool is EmailOctopus — but it is deliberately bare-bones. If you want the cheapest option that is still a full email platform (automation, templates, no branding), that is MailerLite, which stays among the lowest-priced across the sizes most senders sit at. GetResponse is worth a look if you want deeper automation for a few dollars more.
Runner-up: GetResponse. An all-in-one marketing suite with deep automation; best value at large list sizes. Compare MailerLite vs GetResponse →
Compare every option at your size
Best value At 5,000 subscribers, go with EmailOctopus — $24/mo billed annually
| Tool | Plan | Cost / month | Link | |
|---|---|---|---|---|
| 01 |  EmailOctopus Best value | Pro | $24/mo | Visit |
| 02 | MailerLite | Growing Business | $35/mo | Visit |
| 03 |  Moosend | Pro | $38/mo | Visit |
| 04 |  GetResponse | Starter | $44/mo | Visit |
| 05 |  Flodesk | Lite / Pro | $48/mo | Visit |
| 06 |  AWeber | Lite | $50/mo | Visit |
| 07 |  Kit (ConvertKit) | Creator | $74/mo | Visit |
| 08 |  Mailchimp | Essentials | $75/mo | Visit |
| 09 |  beehiiv | Scale | $78/mo | Visit |
| 10 |  ActiveCampaign | Starter / Plus | $79/mo | Visit |
| 11 |  Constant Contact | Lite | $86/mo | Visit |