Newsletter & email · cost calculator
What does your email tool really cost?
Set your subscriber count and compare all 11 major platforms at that exact size, ranked cheapest to most expensive. Switch between annual and monthly billing.
Best value At 5,000 subscribers, go with EmailOctopus — $24/mo billed annually
| Tool | Plan | Cost / month | Link | |
|---|---|---|---|---|
| 01 |  EmailOctopus Best value | Pro | $24/mo | Visit |
| 02 |  MailerLite | Growing Business | $35/mo | Visit |
| 03 |  Moosend | Pro | $38/mo | Visit |
| 04 |  GetResponse | Starter | $44/mo | Visit |
| 05 |  Flodesk | Lite / Pro | $48/mo | Visit |
| 06 |  AWeber | Lite | $50/mo | Visit |
| 07 |  Kit (ConvertKit) | Creator | $74/mo | Visit |
| 08 |  Mailchimp | Essentials | $75/mo | Visit |
| 09 |  beehiiv | Scale | $78/mo | Visit |
| 10 |  ActiveCampaign | Starter / Plus | $79/mo | Visit |
| 11 |  Constant Contact | Lite | $86/mo | Visit |
Prices come from each provider's public pricing pages and are re-checked regularly. Rankings are by price only — affiliate links never change the order. Confirm the live price before subscribing.
How the cheapest tool changes as you grow
Effective monthly cost as your list grows (billed annually, log scale). The cheapest tool flips as you scale — watch the lines cross.
- beehiiv
- AWeber
- MailerLite
- GetResponse
- Kit (ConvertKit)
- Mailchimp
- ActiveCampaign
- EmailOctopus
- Flodesk
- Constant Contact
- Moosend
Why email costs balloon
Almost every platform charges by number of subscribers, not by value delivered. Cross a tier boundary — say from 9,999 to 10,001 subscribers — and the bill jumps to the next bracket even though you send the same emails. Because each tool draws its brackets differently, the cheapest tool at 2,000 subscribers is rarely the cheapest at 50,000. This calculator re-ranks every option at the exact size you're at.