Head-to-head · SMS
TextMagic vs Twilio
Twilio is cheaper at every volume we checked. US SMS pricing; verified July 2026.
TextMagicDead-simple pay-as-you-go business texting; easy to start, priciest at volume.
TwilioThe raw API — by far the cheapest per text, but you build the campaigns yourself.
| Texts / month | TextMagic | Twilio | Cheaper |
|---|---|---|---|
| 500 | $35/mo | $7/mo | Twilio |
| 1k | $59/mo | $13/mo | Twilio |
| 2.5k | $133/mo | $32/mo | Twilio |
| 5k | $255/mo | $63/mo | Twilio |
| 10k | $500/mo | $124/mo | Twilio |
| 25k | $1,235/mo | $309/mo | Twilio |
| 50k | $2,460/mo | $616/mo | Twilio |
Exact switch points (texts/month)
- 1+ → Twilio
Computed from tier boundaries, not sampled — see all cost cliffs.