Head-to-head · SMS
Klaviyo SMS vs Twilio
Twilio is cheaper at lower volume; Klaviyo SMS becomes the better value from around 2,500 texts/month up. US SMS pricing; verified July 2026.
Klaviyo SMSCredit-based SMS inside the Klaviyo marketing platform; near-API pricing with a real UI.
TwilioThe raw API — by far the cheapest per text, but you build the campaigns yourself.
| Texts / month | Klaviyo SMS | Twilio | Cheaper |
|---|---|---|---|
| 500 | $15/mo | $7/mo | Twilio |
| 1k | $15/mo | $13/mo | Twilio |
| 2.5k | $30/mo | $32/mo | Klaviyo SMS |
| 5k | $45/mo | $63/mo | Klaviyo SMS |
| 10k | $90/mo | $124/mo | Klaviyo SMS |
| 25k | $225/mo | $309/mo | Klaviyo SMS |
| 50k | $450/mo | $616/mo | Klaviyo SMS |
Exact switch points (texts/month)
- 1–150 → Klaviyo SMS
- 151–1,000 → Twilio
- 1,001+ → Klaviyo SMS
Computed from tier boundaries, not sampled — see all cost cliffs.