Head-to-head
Kit (ConvertKit) vs MailerLite
Kit (ConvertKit) is cheaper for smaller lists; MailerLite becomes the better value from around 2,500 subscribers up. Prices are billed annually; verified July 2026.
Kit (ConvertKit)Creator-focused, with strong automation and a free plan for smaller lists.
MailerLiteThe value pick: clean, simple, and consistently among the cheapest.
| Subscribers | Kit (ConvertKit) | MailerLite | Cheaper |
|---|---|---|---|
| 500 | Free | $9/mo | Kit (ConvertKit) |
| 1,000 | Free | $14/mo | Kit (ConvertKit) |
| 2,500 | $49/mo | $23/mo | MailerLite |
| 5,000 | $74/mo | $35/mo | MailerLite |
| 10,000 | $116/mo | $66/mo | MailerLite |
| 25,000 | $166/mo | $131/mo | MailerLite |
| 50,000 | $274/mo | $260/mo | MailerLite |
| 100,000 | $432/mo | $414/mo | MailerLite |
Free tiers: Kit (ConvertKit) — free to 1,000 subscribers; MailerLite — free to 250 subscribers.