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ActiveCampaign vs GetResponse

ActiveCampaign is cheaper for smaller lists; GetResponse becomes the better value from around 2,500 subscribers up. Prices are billed annually; verified July 2026.

ActiveCampaignThe automation and CRM heavyweight — powerful, but priced for teams that use it.
GetResponseAn all-in-one marketing suite with deep automation; best value at large list sizes.
SubscribersActiveCampaignGetResponseCheaper
500 $15/mo $16/mo ActiveCampaign
1,000 $15/mo $16/mo ActiveCampaign
2,500 $39/mo $24/mo GetResponse
5,000 $79/mo $44/mo GetResponse
10,000 $149/mo $65/mo GetResponse
25,000 $239/mo $114/mo GetResponse
50,000 $399/mo $163/mo GetResponse
100,000 $679/mo $245/mo GetResponse

Free tiers: ActiveCampaign — no free plan; GetResponse — no free plan.

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